Top 15 TikTok Tips You Need To Know (Your Blueprint To Success)

Rebekah Carter

Last Updated: Nov 19, 2021

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Boasting an estimated 1.1 billion users since the beginning of 2021, TikTok has taken the world by storm. The platform reaches an incredible 150 countries worldwide and currently stands as one of the most downloaded apps in the world.

Though still relatively new to the social media marketing scene, TikTok stands as a valuable investment for companies looking to reach a wide range of customers with authentic, emotional, and engaging content. The key to success is learning how to use TikTok correctly to boost your relationships with your target audience.

This complete guide to TikTok tips and tricks will help get you started.

15 Top TikTok Tips

When it comes to social media marketing tips, TikTok is still gaining traction. Many market leaders are still working out how to use this platform effectively, but we’re beginning to see evidence of which strategies deliver genuine results.

Here are our top TikTok tips for any beginner:

1. Learn The Basics Of TikTok

Before you can start experimenting with more complex TikTok tips, you need to know how the platform works. TikTok is a very simple app. Once you’ve downloaded it on your smartphone, you can make an account using a phone number, email, or Facebook account. By default, all accounts are public, so you can start sharing with people straight away.

Your home page shows you two feeds, “Following” and “For You.” The Following page serves up videos from accounts you’re already following, while “For You” suggests trending videos based on what you’ve viewed and enjoyed before.

for you page example on tiktok

There’s a “Discover” page, where you can search for TikTok videos with search terms, videos, user names, sounds, and hashtags. There’s also the option to search for a “TikCode”, which is a kind of QR code specifically for the app.

discover section example

Learning how to navigate TikTok will make it easier to create and discover content later. While your home page gives you everything you need to discover pages, the icons on the bottom of the TikTok app will give you access to other environments, such as:

  • Create Video: Press the plus button on the bottom of the page, and you’ll open the record screen where you can film your content, adjust its speed, turn on effects, search for effects, and so on. You can also upload videos from your camera roll.
  • Inbox: This shows you all the activity on your shared videos. You can filter notifications by mentions and comments using the drop-down menu at the top of the page. Tap the envelope icon to find your private messages.
  • Me: This is your public profile other users can see. You can make parts of the profile, like the videos you’ve liked in the past, private. The profile shows likes and public videos, as well as insights into who you’ve followed, who follows you, the number of likes on your video, and your linked social media accounts. You can add a photo and bio, too.

When browsing content made by other creators, you’ll notice a series of icons next to each video. The first will take you to the profile of the user who created the content, then there’s a heart icon, which allows you to “like” the video.

There’s a comment section and an arrow for sharing TikTok videos on other platforms. You’ll also see a rotating record with notes around it – this tells you which song the user is playing in the video. You can click on the song to add it to your favorites or see other content with the same music.

2. Switch To A TikTok Business Account

Once you’ve learned the basics of how to use TikTok, it’s time to upgrade your account. A business account will give you far more control over things like tracking metrics about your videos and examining engagement information. Switching to a business account is free, and it’ll help you to get discovered with things like real-time performance tracking.

A business account will show you which videos are trending and improve your access to royalty-free music too. All you need to do to switch to a business account is visit the app and tap on your “Me” section in the menu bar. Click on the three dots on the top of the “Me” page and choose “Manage Account.” From here, you can select “Switch to a business account.”

TikTok Business Account

One of the best TikTok tips you can follow here is to choose a category for your business, so you receive customized content and insights.

3. Jump On The Current TikTok Trends

When it comes to social media tips, TikTok is similar to a lot of other channels. One of the best things you can do to connect with your target audience is to follow the latest trends. There’s always something new happening on TikTok, from viral sounds to hashtag challenges and memes.

The good news is TikTok makes it easy enough to find the trends you want to be a part of. You can hit the Discover tab on your homepage to find out which videos are attracting the most attention. There’s plenty of content to browse through here, and the best option is to focus on the trends that make the most sense for your business or brand.

You can also use the #trendalert hashtag to search for trending ideas that other TikTokers have identified on the app. This is a popular hashtag for influencers who check out some of the most valuable trends gaining the most attention on the TikTok app.

4. Find Your Niche And Stick To It

A niche is an important aspect of success in any social media marketing strategy. If you want the rest of these TikTok tips and tricks to work, you need to ensure you’re not just creating videos at random. Instead, choose a niche to ensure you connect with customers on the right level.

If you’re creating a TikTok for business account, your niche should revolve around the products and solutions you sell. If you’re designing your account for influencer purposes, think about the topics you’re most interested in and how you can bring them to life with your videos. It’s also helpful to look at what kind of industries and topics are trending on TikTok. Niches connected to comedy, dancing, health, and beauty are often popular.

TikTok dancing influencer

Once you have an idea of your niche, research your target audience, and your competitors to figure out what kind of content you should be posting.

5. Partner With TikTok Influencers

Influencers are a valuable resource for most social media marketing campaigns, but they’re particularly valuable for TikTok. Influencers on this platform help grow your presence on the app, ensure you can build relationships with your target audience, and even give you insights into trending strategies. The key to success is finding the right influencers.

The best way to track down the correct partners for your TikTok influencer marketing efforts to use a search engine like InfluenceGrid. Here, you can discover the top TikTok influencers based on your location or industry, and filter by things like follower count, the number of views per video, or even engagement rates.

InfluenceGrid dashboard

Depending on your budgets and goals, you might work with multiple smaller influencers to bring more attention to your profile, or one larger influencer. Remember, pay attention to the suggestions made by your influencer on which strategies you should use.

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6. Post Consistently

The more you post on TikTok, the more attention you’ll gain from your target audience. Trends move quickly on TikTok, and it’s easy to be forgotten if you’re not posting often. That’s why one of the top TikTok tips you can follow is to post as often as possible.

Plan your TikTok campaigns in advance and decide on a frequency for how often you want to publish new clips. The best TikTok accounts tend to post multiple times per day. Although it might be difficult to keep up with this at first, you should at least be publishing a new video every day if you want to stay ahead of the trends.

Keep an eye on the results and engagement you get from each post you publish, too. This will give you an insight into what you should be doing next.

7. Post At The Right Times

Regular posting on TikTok isn’t the only thing you need to think about if you want to be popular on the platform. It’s also important to find the right time to post. This can be a little tricky at first, as the best times to post for your audience may be different from the right times for other businesses.

There are some guidelines you can follow. For instance, many people recommend posting at 12 am on Thursdays, 5 am on Fridays, and 9 am on Tuesdays to get the highest levels of engagement. The best way to ensure you get the right results is to track how often your target audience is online, using the insights part of your TikTok business account.

8. Use The Right Hashtags

Like most social media platforms, many of the top TikTok tips revolve around following and using the right hashtags. Your hashtags are crucial to ensuring people find you on TikTok. If you open the “Discover” tab at the bottom of the app, you’ll be able to see some of the top trending hashtags in your region. These tags change based on your location.

Another way to keep track of trending hashtags is to check out what the top influencers in your industry are posting. Keep an eye out for hashtag challenges, which allow you to get in on a viral trend. Try to choose challenges that are related to your business or brand.

For instance, the #Pushupchallenge hashtag would be ideal for a fitness brand.

pushup challenge on tiktok

9. Optimize Your Profile On TikTok

Optimizing your profile on TikTok will help you to attract the right attention from your audience. There aren’t a lot of TikTok tips online on how to generate the best profile, but it’s best to start with some basics, like making sure you have a high-quality profile picture. You can also use your bio to describe what you do and what your videos are about.

@ZachKing’s profile on TikTok claims he’s “bringing a little more wonder into the world, 15 seconds at a time.” You can decide exactly what your profile should say about you, but it’s best to keep it simple.

zach king profile on tiktok

Other ways to optimize your profile include:

  • Hiding your liked videos: This makes it easier for you to do your research, without sending visitors to other accounts when they visit your profile.
  • Adding a link to social channels: Make sure your followers can find your other social channels from TikTok, for cross-promoting.
  • Add emojis: TikTok is a popular place for younger customers and Gen Z. Adding emojis can be an excellent way to connect with your target audience through simple pictures.
  • Add a CTA: Ask your customers to do something when they visit your profile, like checking out your videos or visiting your website.

Find the perfect TikTok influencers for your budget and campaign

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10. Use A TikTok Link-in-Bio Tool

Similar to Instagram, TikTok will only give you space for one link on your profile – so make sure you use it correctly. Some people add a link to their YouTube or Twitch channels where they can share more video clips. However, the best TikTok tips often advise using a link-in-bio tool, so you can send customers to multiple locations with a single link.

url.bio

Tools like url.bio work by sending your followers to a hub where they can find numerous links to your website, blog posts, and other essential content you might want to share. With a link-in-bio tool, you’re not restricted to trying to figure out which link you should be including on your profile each week. You can list all of the most essential links for your brand in one place.

11. Be Authentic

TikTok appeals to younger customers because it’s a place where brands, celebrities, and individuals show their real selves. The site thrives on authentic, fast-paced content, where people can have fun experimenting with different ideas.

When you’re building your presence on TikTok, don’t focus on pushing sales. You can do that on your website when people decide to learn more about your brand. Instead, think about the fun and creative characteristics that make your business special.

You might start by showing behind-the-scenes content or having real “chats” with your community. Check out what other companies are sharing in your industry for inspiration. Artist Amber Vittoria shares completed pieces on Instagram while using TikTok to show followers how she makes her pieces.

Instagram & TikTok art with Amber Vittoria

12. Use Trending Effects

Just because you need to be authentic on TikTok, doesn’t mean you can’t have fun with filters and effects. One of the top TikTok tips and tricks for any growing business will be to track down the most popular effects and use them in your videos wherever you can.

Effects can turn you into a cartoon, give you a clone, or give you lipstick, depending on the purpose of the design. You can find results when creating a TikTok video. Tap the “Effect” button on the right of the camera screen and browse through the available options. You’ll be able to see which effects are trending or search for the impact you want.

effects button

If you want to save an effect for later, you can tap the bookmark icon so it’s easier to find in your favorites when you want to design the same experience again.

effects photo

13. Use Trending Sounds

All of the best TikTok tips advise taking advantage of the top trending sounds. Sounds are the most important part of being found on TikTok for a lot of brands. You can see your available sounds in the “create video” section of your app. Simply tap the musical note in the left-hand corner of your screen when making your video, and you’ll get access to the sounds library.

adding music to tiktok video

TikTok will show you which songs are viral, which are new, and what kind of playlists you have access to. You’ll also be able to make your own sounds and add the tunes you like to your “Favorites” list, so you can find them again quickly in the future by pressing the bookmark icon.

trending music on tiktok

A few trending sounds on TikTok include:

  • Kreepa: Oh No: Often used in videos where something goes wrong
  • Xilo: Aesthetic: Common in dramatic storytelling videos
  • Erica Banks: Buss It: A popular dance trend sound

14. Master Transitions

TikTok allows you to cut sections of a video together using transitions. Many of the top TikTok influencers on the platform have earned their popularity because they’ve learned how to use transitions in exciting and interesting ways.

Making your own transitions in TikTok is simple enough. Start by using one hand to hold your phone and turn your camera onto selfie mode. Hold the record button, then use your free hand to cover the phone’s camera and stop recording. You can set up your next shot and cover the camera before you start recording again. Make sure the clips line up to have the best impact

You can also add pre-made transitions to videos, by recording a video, then editing the length and tapping “next” to enter the editing interface. Tap “effects” on the bottom of your screen, and move to the “transition” tab. There are about 8 different options to choose from.

15. Add Closed Captions

A lot of TikTok users view their videos in silence. That’s why one of the top TikTok tips involves adding closed captions to your content. You can add closed captions in the editing section of your video after you’ve recorded your content.

There are two ways to add closed captions to TikTok. The first is the manual approach.

Check the checkbox in the bottom right corner when you’ve finished recording the video, then click “text” to add captions. You can choose a font style, text alignment, and color, and decide where the words appear on the screen. You’ll also be able to determine the timing of how long the words last on your video.

adding text to tiktok video

TikTok has automated captions under the “captions” section, they can often include a lot of errors. Hit the editing pencil above the word “captions” to edit the text and make sure it’s accurate.

editing captions tiktok video

Making The Most Of These TikTok Tips

TikTok is quickly becoming the most popular social media marketing tool for a lot of modern companies. If you want to reach a younger audience and build an authentic identity for your brand, TikTok can help. Hopefully, with these social media tips, TikTok users new to the channel will be able to make the most of their new campaigns. Remember to keep track of changing trends in the platform, so you can update your list of TikTok tips and tricks as you go.

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