TikTok Influencer Marketing: Everything You Need To Know


Last Updated: Aug 16, 2023

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So, we all know that achieving success on TikTok is currently one of the surest ways to achieve overall success for your business or brand. But how do you reach that coveted TikTok fame? 

There are a few ways to go about doing this, but one of the prominent methods of getting famous on the app is through TikTok influencer marketing. 

If you have any questions about collabing with influencers on TikTok, you’ve come to the right place! Keep reading to get a look into our guide on everything you need to know about TikTok influencer marketing, including a review of the top 7 TikTok influencer marketing platforms, and 15 examples of influencer marketing campaign on TikTok.

What You Need To Know About TikTok Influencer Marketing

Knowing Your Audience

When working on any task, it’s important to have clear goals, and shooting for TikTok fame is no exception. When it comes to TikTok marketing, this looks like clearly identifying your audience. 

TikTok appeals to a very broad audience, and there seems to be a niche on the app for everyone. So, what you need to do first is decide exactly which niche you are targeting as your audience. 

Once you know to whom you’re marketing such as tiktok for restaurants, you can go on to find relevant influencers who appeal to the same audience. You can use a platform like Upwork or find an Upwork alternative to get the job done faster and more efficiently. When you partner with an influencer in your niche, you’ll automatically expand the viewers in your audience, so this is an important step!

Figuring Out Your Pricing 

There currently isn’t a specific pricing structure for TikTok influencer marketing like there is for Instagram influencer marketing. For example, micro-influencers on Instagram typically make $100 to $500 per post, and macro-influencers typically receive $5,000 to $10,000 per post. A recent study found that the top ten most-liked Instagram posts of all time were all posted by celebrities, with the most-liked post receiving over 55 million likes. You can use a TikTok money calculator to help calculate and give you an estimated price on a TikTok influencer campaign.

With TikTok, prices fluctuate more since the market for TikTok influencers is newer. This means that you’ll have to have an idea of the prices you would like to pay an influencer, while still being flexible and open to negotiations. 

Remember, influencers have rates that they’re used to receiving, so you’ll both be going into negotiations with price points in mind. It’s all about being familiar with typical rates, knowing your preferred limits, and being flexible. 

Tracking Metrics

An important measure of TikTok success is the numbers displayed in an account’s metrics. Metrics can be viewed on the TikTok app, and they give account owners information such as the rate at which followers engage with posts, the most and least popular posts, etc. Influencer marketing is sometimes viewed as the new word-of-mouth marketing, the big difference being the metrics you can track

So, when you begin a TikTok influencer marketing campaign on your account, you should have clear goals regarding metrics as well. More specifically, what changes do you want to see within your account’s metrics?

Are you hoping to increase your following? Do you want to receive more views on your posts? Boost the amount of likes you receive? 

When you begin communicating with influencers, make sure you have goals like these in mind. This will help you to be on the same page as the influencer with whom you’re collaborating, which will make the whole campaign more successful overall!

Pro-tip: Use the Office 365 group calendar to schedule meetings and brainstorm new ideas.

Knowing The FTC Guidelines

Of course, with TikTok influencer marketing, as with anything else in the world, there are rules that must be followed. 

When you begin working with an influencer, it’s a top priority for you to be familiar with the guidelines established by the Federal Trade Commission (FTC). You wouldn’t want to unknowingly break any of these rules and end up bringing trouble to your account rather than improving it. 

For example, there are rules that require influencers to disclose when they are being sponsored to promote a product. As long as you and your collaborating influencer are both aware of the guidelines and willing to follow all of them, everything should run smoothly. This is an important aspect of TikTok influencer marketing, though, so be sure not to skip it! In addition, you should provide excellent customer support through phone systems for small business, email, or other means of communication. You can also use a client collaboration portal to keep seamless interactions with your customers.

Now that we’ve covered the basics that you need to start an influencer marketing campaign on TikTok, let’s take a look at some examples. Here are the top influencer marketing platforms that’ll help you get started and find the best influencers to work with: 

The 7 Best Influencer Marketing Platforms

1. InfluenceGrid

InfluencerGrid home page

InfluenceGrid is the best tool for finding influencers to collaborate with on a TikTok marketing campaign. The great thing about InfluenceGrid is that it provides comprehensive information on the influencers that it lists, which makes it easy to find the ideal influencer for your campaign. 

On InfluenceGrid, you can search for TikTok users by location, niche, or username. So, if you want your campaign to be targeted toward users in a specific location, InfluenceGrid can help you identify influencers who are ideal for helping with that. 

InfluenceGrid dashboard

Alternately, if you choose to focus on the niche of users that you want to appeal to, as discussed above, you can search for your desired niche of followers through InfluenceGrid. 

InfluenceGrid’s TikTok search engine will also help you to find the analytics of each influencer, which will allow you to become familiar with some statistics regarding each influencer’s work. It also gives you the availability to see connected TikTok, Instagram, and Youtube profiles, as well as save your search results into exportable lists.

Find the perfect TikTok influencers for your budget and campaign

Try Influence Grid Now!

2. Upfluence

upfluence for tiktok influencer marketing

Upfluence is another tool that helps you to find influencers through specified searches and view their performance analytics.

Upfluence also gives users access to dashboards that display their marketing campaigns and analytics regarding the success of each one. This tool isn’t specifically targeted toward TikTok influencer marketing, so it can be used for other apps as well. 

The primary focus of Upfluence is data, so it’ll mainly display and analyze statistics regarding your campaigns. 

3. Fanbytes

Fanbytes influencer marketing company

Fanbytes has a heavy focus on generational appeal, as the primary mission of the site is helping brands to connect with Gen Z. 

As we all know, Gen Z makes up a significant portion of TikTok users, so this source helps users to get in contact with influencers as well as Gen Z creators, thereby optimizing content for Gen Z audiences. 

Fanbytes focuses primarily on the 13-to-25-year-old audience, which certainly makes up a large portion of TikTok users and can be helpful in promoting various products

This is a helpful source for brands or products that are targeted only at Gen Z audiences, but caution should be taken by any brand that wants to expand its campaign to broader audiences. 

For example, if you want to appeal to older generations in your campaign, beware of hyper-focusing your marketing scheme on the humor and interests of Gen Z. We all know that interests and humor can be fairly unique for the generation in question. 

4. MediaKix

Mediakik marketing agency

Rather than a site that helps brands to identify optimal influencers, Mediakix is an influencer agency. This service also works with social media sites beyond Tiktok. 

Additionally, Mediakix also offers data and analytics for influencer campaigns launched through their site. 

As opposed to providing a search feature for influencers, Mediakix offers consultations to users and then pairs them with suggested influencers.

5. Neoreach

Neoreach influencer marketing

Neoreach is another influencer marketing agency, and the service not only connects clients with influencers, but also stays involved throughout the marketing campaign process. 

Neoreach plays a heavy role in designing the advertising campaigns of their clients and their represented influencers. Additionally, they, too, place a strong focus on the use of data. Neoreach bases their strategies and advertising methods on data collected from various sources. 

As with some other sources, Neoreach connects users with influencers, rather than offering a search feature on their website. 

6. Let’s Influence

Let's Influence influencer marketing program

Let’s Influence is an influencer marketing agency based in India, and this company also helps users and influencers to design ideal social media campaigns. 

The specialties of Let’s Influence are integrations and endorsements, but the site offers access to a wide base of influencers and bloggers. 

The site can be used for TikTok influencer marketing, having access to many influencers and celebrities. There’s no search feature available on the website, but the company will connect clients with the optimal influencers. 

7. Tokfluence

Tokfluence influence search and audience platform

Tokfluence is a search engine for TikTok influencers that gives users access to a broad database of influencers that can be searched through various filters. 

This resource also provides users with analyses of audience members, which helps users to tailor their TikTok influencer marketing campaigns to the exact people that are viewing them. 

Tokfluence stays involved throughout the marketing campaign process by offering website features that make it easy for users to manage their campaigns and stay up to date with the success of their campaigns. 

Since Tokfluence focuses directly on TikTok marketing, it can be used optimally for TikTok influencer marketing campaigns. 

15 Examples Of Influencer Marketing On TikTok

Now that we’ve covered where to find influencers, let’s take a look at some examples of how you can work with them for your product marketing strategy::

1. Heinz


Anzeige | Endlich wieder Burger grillen und natürlich ist Heinz mit dabei! #HeinzFlipSqueeze

♬ Grab it, flip it, squeeze it – HEINZ

Heinz recently launched a TikTok influencer marketing campaign using their own audio, which is a song with the lyrics, “Grab it, flip it, squeeze it.” The campaign also included the hashtag #GrabItFlipItSqueezeIt.

The influencer who kicked off the campaign, @falcopunch, posted a video of himself (you guessed it!) grabbing, flipping, and squeezing a bottle of Heinz ketchup in time with the song. 

The video included impressive and visually appealing transitions, and it prompted tons of other TikTok users to join the trend and create their own versions of the “grab it, flip it, squeeze it” video. 

Find the perfect TikTok influencers for your budget and campaign

Try Influence Grid Now!

2. Bang Energy


I trapped smoke inside of a container… Do you think that the smoke will still be there tomorrow🤔? @bangenergy  @bangenergy.ceo #bangenergy #ad

♬ Intro – The xx

Bang Energy has partnered with Kaz Sawyer to promote their energy drinks. 

While this video isn’t part of a specified trend, the partnership between Bang Energy and the influencer is still effective.

For example, although this particular video does not focus on the Bang Energy product, the cans are featured prominently in the picture, and the influencer is sure to take a drink of Bang Energy at the end of the video, effectively promoting the product in a more relaxed manner. 

3. Dunkin’


is this real life!!!?? my fave drink is now on the menu at @dunkin. order ‘The Charli’ on the Dunkin’ app!!! link in bio. #CharliRunsOnDunkin #ad

♬ original sound – charli d’amelio

Dunkin’ created a menu item out of the favorite drink of popular influencer, @charlidamelio. This is one of the most widely recognized recent TikTok influencer marketing moves, as the drink with the TikTok influencer’s name (The Charli) soared in popularity. 

Charli D’amelio posted this video when she tried the drink for the first time, and it blew up on the app with 12.3 million likes. Since Charli D’amelio and Dunkin’ are both so popular among the younger generations, this partnership is widely recognized and was overall extremely successful.   

4. Dolittle


He’s really chill once you get to know him #TalkToAnimals See Dolittle in theaters Jan 17 #ad

♬ Original (From “Dolittle”) – Sia

Influencer @zachking partnered with the movie, Dolittle, and promoted the release of the film by posting a unique video with the hashtag #TalkToAnimals. 

This hashtag was used to promote the movie and spread awareness about it on TikTok, as all users were invited to post fun videos of themselves interacting with animals and include #TalkToAnimals in their captions.  

This trend was funny, cute and unique, overall helping the movie to garner attention and gain popularity before its release. 

5. Samsung

Samsung partnered with musician BLACKPINK to promote their Galaxy A product. 

In the collaboration, the singer recorded a song about the various positive aspects of the new Samsung product and then created a video featuring transitions between four different “looks” while dancing to the song. 

The caption of the video invited viewers to #DanceAwesome, which prompted a trend across TikTok of users and influencers dancing to the song that was specified to the campaign. 

6. Pop Sockets

Celebrity Bella Poarch collaborated with Pop Sockets to promote their line of phone accessories during the holiday season. 

In this collaboration, @bellapoarch created a video of herself dropping her phone at inopportune times and then using a Pop Socket to help eliminate this issue. 

Along with specialized hashtags that were created for this campaign, the video used an audio that was released by Pop Sockets to advertise their products around the holidays. 

7. Moncler


i joined the #monclerbubbleup challenge🤍 are you ready to bubble up? @moncler #moncler #ad

♬ Bubble (feat Ty Dolla $ign) – 24hrs

Charli D’amelio partnered with another brand, Moncler, to promote a product of theirs and an advertising campaign that they ran for the product. 

In her video, @charlidamelio showed off her own Moncler bubble jacket and called on viewers to join the #MonclerBubbleUp challenge. In this challenge, participants posted videos of themselves wearing Moncler bubble jackets and used a song about the Moncler bubble to accompany their videos. 

This promotional challenge gained a lot of attention and participation, largely as a result of the support from the big-name influencer. 

8. Kind Snacks

Zach King joined another TikTok influencer marketing campaign, this time from Kind Snacks. 

The company launched a TikTok challenge known as the #KINDSimpleCrunchContest, and various TikTok users hopped on the trend to post their own creative renditions of snacking videos, all featuring products from Kind Snacks.

There was no designated audio for this trend, which gave participants creative liberty with what type of contributions they wanted to create for the challenge. 


Even art gets hungry sometimes. Check out the @kindsnacks #KINDSimpleCrunchContest #ad

♬ original sound – Zach King

9. Trivia Royale


This new game is so fun!! Make your own avatar and play against your friends! #ad#triviaroyale #TRpartner

♬ original sound – Addison

Apps can get in on the TikTok influencer marketing trends as well, just as Trivia Royale did when they partnered with influencer @addisonre.

Addison Re posted a video showing that she downloaded the Trivia Royale app and telling viewers about her experience with it. The promotional video showed the app as a fun new game to play, and the influencer encouraged all viewers to try it out. 

The caption of the video also included the campaign-specific hashtags, #triviaroyale and #TRpartner, which made it easy for other users to join the trend and post about their experiences with the app. 

Find the perfect TikTok influencers for your budget and campaign

Try Influence Grid Now!

10. Oh My Gif

Due to her notable popularity on the app, it’s no surprise that Addison Re partnered with yet another brand for a TikTok influencer marketing campaign. This time, @addisonre promoted Oh My Gif products with a brand-specific song as her audio and #ohmygif in her caption. 

Both the song and the hashtag were used by many other creators on the app to join the #ohmygif trend and show off their own products from the company. There were multiple influencers involved in this TikTok influencer campaign, so a wide variety of audiences saw the advertisements. 

11. Extra

The Extra gum company started an advertising campaign that focused on spreading cheer during the holiday season. One influencer that partnered with the brand is @devonrodriguezart, an artist and influencer on the app. 


Spreading positivity for the holidays ☺️🎁 When you give, you get so much more in return ♥️ #GiveExtragetextra #ad

♬ Steven Universe – L.Dre

Devon posted a video of himself drawing a picture of someone he sat across from on public transit, but using an Extra gum wrapper as the base of his art. Devon gave the drawing to the person across from him, saying that he was trying to spread some holiday cheer. 

In the caption of the video, Devon used the hashtag #GiveExtraGetExtra, which the company used to promote their products during their holiday campaign. 

Many other TikTok users hopped on the trend, showing how they used Extra gum to spread joy to those around them and then including #GiveExtraGetExtra in their captions. 

12. Vessi


What I imagine it’s like to have a toddler pt @vessi 👟#nomorewetsocks #ad

♬ original sound – Kris HC

Vessi partnered with popular TikTok creator @kallmekris to promote a new shoeline they released. 

Kris is known on TikTok for the skit-like role playing videos that she creates, so true to form, Kris used some of the characters that she frequently uses on her account when creating the promotional video for Vessi. 

In the video, Kris played “Uncle Chad,” one of her funny and popular characters, and showed him telling her young characters about the cool new Vessi shoes he had. 

Kris, through the role of Uncle Chad, went on to show the waterproof nature of the shoes and shoelaces. To further promote this aspect of the product, she included the hashtag #NoMoreWetSocks in her caption, which is the hashtag that Vessi used throughout their TikTok influencer marketing campaign on the app. 

13. Freal

The Freal company, which offers a unique make-your-own-milkshake experience partnered with a famous orthodontist on TikTok, @thebentist. In this campaign, @thebentist promoted the product in a fun and relatable manner. 

The popular TikTok creator started the video by identifying sweets that everyone loves, but that are also dangerous to braces. He then showed his “secret” life hack for braces wearers, turning these candies into milkshakes using Freal.

This campaign goes to show that TikTok influencer platforms really do exist across all niches, even in orthodontia. So, if you’re not sure if there are influencers in your niche, check into it. You’ll probably be surprised!

14. Walmart


R U kidding me #IceDerulo ?? 😅😱 Have you tried the #Walmart2hrExpress challenge? @walmart #ad

♬ Getaway – Official Sound Studio

Walmart partnered with a variety of celebrities and popular TikTok creators, such as @jasonderulo, to promote their #Walmart2hrExpress challenge. 

This challenge invited TikTok users to order items from Walmart using the two-hour express delivery feature on the Walmart app. Along with the #Walmart2hrExpress hashtag, the videos created as part of this challenge typically used a common audio as well.

This partnership displays that the TikTok influencer platform is something that should be taken into consideration for any campaign. The Freal partnership with a TikTok-famous orthodontist demonstrates the effectiveness of niche influencers, while the Walmart collaboration with Jason Derulo shows how helpful it can be to have a product or service promoted by a nig-name celebrity who appeals to a wide variety of audiences. 

15. Doritos 


Doritos 😜 but make it an eyeshadow look:) Make urs for a chance to get $$$ #CrashFromHome #ad

♬ Dd – Official Sound Studio

Doritos launched a TikTok campaign to promote their chips, and influencers and celebrities such as @avani joined in the challenge. 

The Doritos #CrashFromHome challenge invited participants to post creative videos with Doritos as the main subject and then use the hashtag #CrashFromHome in their captions. 

This TikTok influencer marketing campaign gained a lot of traction and made for a lot of fun videos being posted by everyone. After all, creating a video to win free money (as was the prize in this challenge) is pretty appealing to everyone!

Your Turn

So, now you’ve made it through our guide to all things TikTok influencer marketing, from the basic necessities to the best examples.

Do you feel ready to partner with an influencer and launch your own campaign on the app? If you decide to put these tips into practice for your own brand, feel free to come back and tell us about it. We’d love to hear how this information helps grow your business on TikTok!

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